Holly & Co® is Australia's favourite dog apparel brand, creating cute stuff for dogs and their people. Established in 2018 as a side-gig, Holly & Co has grown into a large e-commerce brand with thousands of amazing customers & stockists worldwide.
We are not another fast fashion dog brand. Instead we focus on creating colourful, unique designs that will be worn for years to come and won't end up in landfill. Holly & Co are the original creators of velvet dog accessories and we are proud to say that we have inspired a revolution of velvet products across the globe. We are all about innovating to give your pooch the products they deserve.
Holly & Co® is Australia's favourite dog apparel brand, creating cute stuff for dogs and their people. Established in 2018 as a side-gig, Holly & Co has grown into a large e-commerce brand with thousands of amazing customers & stockists worldwide.
We are not another fast fashion dog brand. Instead we focus on creating colourful, unique designs that will be worn for years to come and won't end up in landfill. Holly & Co are the original creators of velvet dog accessories and we are proud to say that we have inspired a revolution of velvet products across the globe. We are all about innovating to give your pooch the porducts they deserve.
Holly & Co® is Australia's favourite dog apparel brand, creating cute stuff for dogs and their people. Established in 2018 as a side-gig, Holly & Co has grown into a large e-commerce brand with thousands of amazing customers & stockists worldwide.
We are not another fast fashion dog brand. Instead we focus on creating colourful, unique designs that will be worn for years to come and won't end up in landfill. Holly & Co are the original creators of velvet dog accessories and we are proud to say that we have inspired a revolution of velvet products across the globe. We are all about innovating to give your pooch the porducts they deserve.
How it started . . .
Holly & Co started with The Malshi Holly who inspired the brand to be what it is today. What started with a few products being worn by Holly, turned into products being worn by thousands of dogs across the globe.
We have transformed our brand since beginning in 2018 and have finally landed where we were meant to be. Holly & Co is now a fun, colourful brand without all the waste. We are determined to make a difference, reducing our global foorprint while still bringing you amazing products.
Some fun facts
Our designs are only stocked once and then sold out forever. We do this to keep things fun and fresh, as well as avoid overstocks that may otherwise end up in landfill. So if you see something you want, you gotta get on it before it's gone for good.
Holly & Co has been featured in multiple issues of Vogue, Vanity Fair, House & Garden, and Woman's Day. We were also selected as a finalist in both the Australian Small Business Champion Awards 2023 and Australian Women's Small Business Champion Awards 2022!
We are the creators of Dog Momager® apparel. We designed our momager threads to be comfy, top quality and gorgeous! Opting for embroidered designs over traditional screen printing to increase longevity of each piece. With in-house embroidery services, we offer personalised and custom dog lover apparel.
Holly & Co are the original creators of velvet dog accessories and we are proud to say that we have inspired a revolution of velvet products across the globe. We were the first to take our very own velvet creations to an overseas manufacturer, allowing for easier access to velvey accessories for everyone.
We're all about doing good to look good. We are continuously looking for ways to reduce our global impact as a responsible business. Find out more about our commitment in doing the right thing socially, ethically, and environmentally through our Holly & Co Eco-mmitment.
Did you know we were one of the first dog accessory business in Australia to release the sailor bow tie? We have made and sold over 16,000 bow ties since we opened in 2018! That equates to 1866 hours or 77 days of sewing just on bows!
holly's story
Holly was our precious Malshi that inspired the brand to be what it is today. Holly was fearless, confident and truly didn't give a damn! She's the reason that Holly & Co is the kick-ass brand it is today.
Holly crossed over the rainbow bridge on Halloween 2020. She touched so many lives during her time on The Gram and without her, the brand would not exist.
