⚡️ THE BRAND

Holly & Co® is Australia's favourite dog apparel brand, creating cool sh*t for pooches and people. Established in 2018 as a side-gig, Holly & Co has grown into a large e-commerce brand with thousands of customers worldwide.

We support empowerment and self-expression. Our products are inspired by the latest fashion trends, bringing you fun, colourful & unique designs that will become staple paw-drobe pieces for years to come. Holly & Co are the original creators of velvet dog accessories and we are proud to say that we have inspired a revolution of velvet products across the globe. We are your go-to place for all things fur fashion and beyond!

💖 What we stand for

At Holly & Co we believe in self-expression and living your best life. We work hard to create affordable, top-quality accessories & apparel that represent a diverse range of people and their pooches. We are committed to creating collections that you can wear for years to come, and won't end up in landfill. We are passionate about bringing positive power to our community; we regularly donate our excess stock or 'seconds' items to animal shelters and dog homes.   

🌈 holly's story

Holly was our precious Malshi that inspired the brand to be what it is today. Holly was fearless, confident and truly didn't give a damn! She's the reason that Holly & Co is a totally kick-ass brand.

Holly crossed over the rainbow bridge on Halloween 2020. She touched so many lives during her time on The Gram and without her, the brand would not exist. 

✌️ creators of dog momager® apparel

We are the creators of Dog Momager® apparel and accessories. Our fun-loving Holly & Co community includes dog mums (and dads) too! We designed our momager threads to be comfy, top quality and gorgeous! Opting for embroidered designs over traditional screen printing to increase longevity of each piece.

With in-house embroidery services, we offer personalised and custom dog lover apparel. Designed for every momager and their pooch.

🏆 Achievements

Holly & Co was selected as an Australian Women's Small Business Champion Finalist! Competing against 2500 entries, we became a finalist in the pet services category for 2022.

holly's story

Holly was our precious Malshi that inspired the brand to be what it is today. Holly was fearless, confident and truly didn't give a damn! She's the reason that Holly & Co is the kick-ass brand it is today.

Holly crossed over the rainbow bridge on Halloween 2020. She touched so many lives during her time on The Gram and without her, the brand would not exist. 

social responsibility

We're all about doing good to look good. Find out more about our commitment in doing the right thing socially, ethically, and environmentally through our Holly & Co Eco-mmitment ☻.