At Holly & Co we are committed to doing our part in becoming a more sustainable, low impact business. We go against the competing pressures to release multiple designs every few weeks, instead focusing on creating classic designs that will be worn for years to come. We are NOT another fast-fashion dog brand. We believe in quality over quantity.

We have a strong focus on the research and development of new designs, to ensure that we are continuously providing quality products to our customers. Holly & Co has a goal of zero waste to landfill, including faulty items. With an in-house seamstress, we have the ability to repair damaged and faulty items and sell these items as 'seconds' or provide them to local animal shelters and charities.

As a demand-driven business we only manufacture products in small quantities based on customer demand. We design specifically for quality and style, which means you can love our products for years to come!  


Looking good is also about doing good. We take the time to do the right thing ethically, socially, and environmentally. It is important that our manufacturing partners are fully certified and 100% compliant with relevant laws and practices. All of our suppliers have valid ethical audits to ensure workers are paid and treated fairly.

None of our products contain animal derived materials and are 100% vegan-friendly! Our poop bags are certified 100% compostable and biodegradable. So you can be sure you are doing the right thing choosing Holly & Co.

We are committed to continuously minimising our impact on the planet. This is why our packaging is 100% recyclable! This includes everything from our shipping boxes, marketing material, tissue paper and even poly mailers! Our products are delivered to us in plastic bags for maximum protection during transit. We donate these to a local joinery company who then reuse these bags to store their hardware.

Our packing slips and invoices have gone paperless! While our Thank You and Information cards are made from 100% post-consumer recycled paper.

🌈 Equality & community

Holly & Co are committed to creating a diverse and inclusive community, while also supporting causes that help improve the lives of dogs and their people.

We aim to continuously donate to good causes including some of our favs, Beyond Blue, Guide Dogs Tasmania, Pets in The Park. We strive to use our platforms to support issues we believe in and partner with other brands that share our mission.

Diversity is beautiful and it's no different for pooches. We ensure we offer a large array of sizes covering XXS through to XL, with a promise to extend our sizing range where possible. Our ambassador team represents pooches of all sizes, colours, breeds and more. We are continuing to improve our representation in our marketing and website content and further developing our products to meet the needs of all people and their pooches.